How it all started
ZED, the founder of ZEDICED, has always had a special passion for diamonds.
From taking his brothers’s jewelry and posing in front of the mirror when he was 6 to spending hours in iced chain stores as a teenager, his ‘forbidden’ love for these expensive stones is what people knew him for.
Expectedly, he started working as an artisan at his local jewelry hub as soon as he graduated from college.
And that’s where this story really begins.
ZEDICED is all about making Urban Jewelry & Fashion available to every special one.
But at the same time, he believe that people who can’t afford them deserve a close-enough alternative.
An equally shiny and attractive but significantly more affordable alternative.
That’s the only idea he had in mind when he launched ZEDICED.
Fast forward today, influenced by the art and urban culture of the city, imagined creating a jewelry and fashion brand that captured his world and promoted a work hard, play hard mentality.
As ZED once said, ‘A diamond really is forever…but a piece of ZEDICED is for today.’
We at ZEDICED
continue to stay ahead of other jewellers in the industry.
The ZEDICED brand aims to be the leading online provider of urban jewelry.
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